Vision
124 Street & Area is Edmonton’s premier destination main street shopping district home to the city’s finest local independent restaurants, art galleries, boutiques, and premium services that is characterized by a pedestrian-friendly, low to mid-rise urban form.
Mission
To create a vibrant and prosperous business community for the 124 Street & Area Business Improvement Area (BIA) members through ongoing business recruitment and retention, streetscape and beautification, advocacy, community partnerships, member support, marketing and promotions, event facilitation, and multimodal transportation strategies and initiatives.
Priorities
Beautifying and Activating the Street
Attracting and Retaining Businesses
Delivering Value for Members of the BIA
The 124 Street & Area Business Association was formed through the establishment of a Business Revitalization Zone for the 124 Street & Area area in 1988. Noting that areas such as these are already so vital, in 2016, the City of Edmonton redefined these zones as Business Improvement Areas. This area includes the 124 Street corridor from 121 Street on Jasper Avenue to 111 Avenue. Businesses within this Business Improvement Area are members of the 124 Street & Area Business Association through an annual business tax levy, as provided for by the Alberta Municipal Government Act.
Our Staff
Luwam Kiflemariam
Executive Director
Kyzle Tabanay
Marketing Coordinator
Carol Park
Office Admin
2024 Board of Directors
Seble Isaac
Chair
Cafe Tiramisu
Sarah Short
Community Member
Kris Cromwell
Treasurer
Community Member
Sandy Muldrew
Secretary
The Prints & The Paper
Behnam Arbabi
Lotus Art Gallery/Lotus Cafe
Garner Beggs
Duchess Bake Shop
Chris Kourouniotis
CKDESIGN Licensed Interior Design Inc.
Naheed Shariff
Community Member
Brandi Morpurgo
Daisy Chain Book Co.
David Yu
Vermont Real Estate Services LTD.
Matthew Hudon
West End Gallery – Edmonton